Helpful, no-fluff articles about Apple App Store app preview videos, approval rules, conversion strategy, and what makes a preview actually work.
Learn what an Apple App Store app preview video is, how it works, and why it matters for conversion and first impressions.
Learn when app preview videos can improve conversion, when they fail, and how to think about installs the right way.
Learn how to script an Apple App Store preview video around user outcomes, clarity, and conversion instead of feature dumping.
A plain-English guide to Apple's app preview rules, including footage, overlays, orientation, and common approval issues.
Compare App Store screenshots and preview videos, and learn how each asset should work together on your listing.
The most common reasons Apple app preview videos get rejected, plus how to reduce approval issues before submission.
Learn when to choose portrait or landscape for your Apple app preview and how to make the format support the product story.
Learn why Apple App Store previews and Google Play promo videos usually need different strategy, structure, and formatting.
Should you make your own App Store preview or hire a specialist? Here is how to think about quality, compliance, and conversion.
The first three seconds decide whether your App Store preview creates clarity or loses attention. Here is what they should do.
App Store preview pricing varies based on strategy, recording, scripting, revisions, and deliverables. Here is what actually drives cost.
A clean App Store preview project starts with the right inputs. Here is what to prepare before production begins.
Yes, Apple allows narration in app previews. Here is when voiceover helps, when it hurts, and how to use it well.
Apple allows text overlays in app previews, but they need to clarify value instead of cluttering the screen. Here is how to use them well.
Apple requires app preview assets that fit supported display classes. Here is when separate recordings are needed and how to plan for them.
Use this App Store preview checklist before submission to catch strategy, clarity, and compliance issues before they become problems.