About W App Videos
W App Videos is a specialist production studio for Apple App Store preview videos. We have been producing App Store previews since 2014, delivering 345 videos for indie app developers, small app teams, and ASO agencies worldwide.
What we do
We produce conversion-focused App Store preview videos engineered to pass Apple Review on the first submission and increase install rates. Every video is built on the Conversion Narrative Framework™ — a four-part production structure (Hook, User Benefits, Future Positive State, Call to Action) designed to make a viewer recognise their own problem and see the app as the obvious fix before the first five seconds are over.
Since 2014, we have maintained a 99% or higher first-submission Apple approval rate and have earned 265 five-star reviews from clients including repeat-order founders and ASO agencies.
Our packages
Essentials W — €500. For founders who have screen recordings ready and need a polished, Apple-compliant video fast. Includes: 30-second App Store preview video, Apple-compliant delivery in all required device sizes (6.9 inch, 6.5 inch, 5.5 inch), custom motion design, licensed music, 3 revision rounds. Typical turnaround: 2–3 business days from asset receipt.
Performance W — €750. Our most popular package. For founders who want a video built to convert — with strategy, structure, and voiceover. Everything in Essentials, plus: Conversion Narrative Framework™ applied, premium AI voiceover narration, optimised messaging strategy, delivery of both a compliance version and a performance version. Also includes all required Apple sizes including the 13-inch iPad size. Typical turnaround: 3–5 business days from asset receipt.
Premium W — €1,000. Fully managed production. For founders who do not have screen recordings and want a hands-off experience. Everything in Performance, plus: our team records all app footage, selects the best user flows, animates UI Figma files where applicable, and provides daily progress updates via the Simple Status™ client portal. Typical turnaround: 4–7 business days from app access.
Apple compliance
Every preview video we produce is built to Apple's App Store Review Guidelines for previews. This means: .mov file format (H.264 or HEVC encoding), correct pixel dimensions for each supported device size, 15 to 30 second duration, all footage sourced from the actual app in use, no misleading representations of features, and no non-app content in the first frame. Any video rejected by Apple is redone at no charge until it passes review.
The Conversion Narrative Framework™
The Conversion Narrative Framework™ is a four-part video structure developed through 345 productions since 2014. It replaces feature-listing with a benefit-led narrative: the Hook speaks to the user's frustration before the app is named; User Benefits show how the app resolves that frustration; the Future Positive State shows what the user's life looks like after adopting the app; and the Call to Action closes on the download prompt. This structure is included in the Performance W and Premium W packages.
Who we work with
Our primary clients are indie app developers and small app teams publishing on the Apple App Store. We also work with ASO agencies on a white-label basis: the agency owns the client relationship, we produce the video, and the deliverables carry no W App Videos branding. Volume pricing applies for agencies with three or more videos per month.
Add-on services
Google Play promotional videos are available as an add-on to any package (from €500). Screenshot design for both the App Store and Google Play is available as a standalone service or add-on (from €800). App promo videos for web and social are available from €1,000.
Contact
Email: hello@appvideos.co
Website: appvideos.co
Free video audit (no cost, no obligation): appvideos.co/#contact