App Store Preview Videos · Since 2014

App Store Preview Videos
That Convert Installs

Most app videos lead with features. We lead with the benefit your users care about. Built on the Conversion Narrative Framework™.

+25% avg. conversion lift from a well-executed preview

Apple-compliant. Conversion-focused. Built for indie devs and small app teams.

Claim Your Free Video Audit See Sample Videos

Specializing in App Store previews since 2014
345 videos delivered · 265 five-star reviews* *265 reviews earned on a gig marketplace platform prior to launching a standalone brand.

What "Conversion-Focused" Actually Means

Feature-Led Approach

"Our app has a budget tracker, expense reports, and real-time notifications."

Lists what your app does. Users scroll past.

→
Benefit-Led Approach

"Stop wasting money. See where it's going before you run out."

Speaks to the user's pain. They lean in.

That's conversion-focused. Learn how we build videos around this principle.

The Framework

How We Build Videos
That Actually Convert

Most app videos lead with features. Features don't convert. What converts is a viewer recognizing their own problem and seeing your app as the obvious fix. Every video we produce is built on the same four-part structure, laid out below the way we actually build it: on a timeline.

Conversion = + + +
your-app-preview · 0:30 · Conversion Narrative Framework™
Beat 01 · Step 1 of 4
Hook
"Why should I care?"

The first three seconds decide everything. Speak to the frustration your user already feels. Make them recognize themselves before you mention your app.

00:00:00:00 Hover a beat to inspect it. It loops, like your preview will.Tap a beat to inspect it. Tap again to resume.

This is the exact framework we run on every production.

ⓘ  Learn how the Conversion Narrative Framework™ works — included in the Enhanced Performance W and Creative Suite W packages.

average
+25%
App Store conversion lift from a well-executed preview video
SplitMetrics & Storemaven
first-submission
99%+
Apple App Store approval rate — every video built to pass review on the first attempt
W. App Videos, 2014–2026 (345 videos delivered)
up to
26.4%
Average App Store page-view-to-install conversion rate — the number your new preview needs to beat
SplitMetrics
up to
2×
Users who watched a preview video were twice as likely to install
Leanplum via AppDemoVideos

LET'S GET YOUR APP ITS FIRST W

Claim Your Free Video Audit
Our Work

Real Samples.
Real Results.

These are actual videos we produced for app founders. What you see below is exactly the type of work you can expect from us: conversion-focused, Apple-compliant, and ready to ship.

What You'll Get

App Store preview videos designed for your package tier. Here's a sample from each.

Essential Launch W

Productivity App

Built to drive more product views

Enhanced Performance W Most Popular

Health & Fitness App

Designed to increase user interest

Creative Suite W

Finance App

Built for first-pass approval

Curious to see more? Browse all samples by category below.

Essential Launch W.
📋Productivity
Built to drive more product views
0:00
Enhanced Performance W.
🏃Health & Fitness
Designed to increase user interest
0:00
Creative Suite W.
💳Finance
Built for first-pass approval
0:00
Essential Launch W.
📚Education
Built to drive more course enrolments
0:00
Enhanced Performance W.
💬Social Networking
Designed to boost page engagement
0:00
Creative Suite W.
⚽Sports
Shaped to increase tap-throughs
0:00
Essential Launch W.
🏆Sports
Crafted to increase game-day installs
0:00
Enhanced Performance W.
💼Business
Built to reduce acquisition costs
0:00
Creative Suite W.
🌿Lifestyle
Crafted to support user retention
0:00
Essential Launch W.
📸Events
Designed to capture event-driven downloads
0:00
Enhanced Performance W.
💳Finance
Designed for approval and clarity
0:00
Essential Launch W.
💰Finance
Built to improve financial conversion rate
0:00
Enhanced Performance W.
🏃Health & Fitness
Built to improve conversion rate
0:00
Essential Launch W.
🛍️Shopping
Shaped to boost cashback app adoption
0:00
Enhanced Performance W.
🧩Puzzle
Shaped to boost store interest
0:00
Essential Launch W.
🌐Education
Designed to grow language learning installs
0:00
Creative Suite W.
💼Business
Built to drive more service bookings
0:00
Essential Launch W.
📚Education
Built to drive more course enrolments
0:00
Creative Suite W.
💰Finance
Built to drive more sign-ups
0:00
Claim your free audit and we'll tell you exactly what your preview needs
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1 / 10
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Social Proof

What Founders
Are Saying

"Fantastic work! George is my #1 resource for app previews now :)"

K
Kriss
Founder, Waterminder
✓ Video approved by Apple on first submission

"This is the third video George has done for us and as always it is fantastic. He is quick, a great communicator, and delivers exactly what we need."

N
Nic
Founder, iLearn
✓ 3rd repeat order — video approved by Apple on first submission

"I've been working with George over the last few years. As always, his work is top notch, delivered promptly, and exactly what I needed."

G
Glenn
Founder, SnapMyEats
✓ Multi-year repeat client — every video approved on first submission

"I had a great experience with George. Very professional. Kept me informed. Delivered on time (even faster than promised)."

M
Mcrooney
Founder, AccountManager
✓ Video approved by Apple on first submission
Your ROI

Know your return before you spend.

Two numbers. See exactly what a preview video adds to your app's annual revenue.

App Store Connect → Metrics → Downloads
Total MRR ÷ total active users
Assumes a conservative +10% conversion lift  ·  Enhanced Performance W package at €650 (≈ $699)
Year-One Revenue Upside
$24,000
from a one-time €650 (≈ $699) investment
10 Days
to recover your investment every install after that is pure upside
See Your Full ROI Breakdown
Packages

Simple Pricing.
Clear Deliverables.

Choose the package that matches your needs. No hidden fees, no scope creep. Add-ons available à la carte.

Essential Launch W — €349

You have recordings ready and want a polished video fast. Budget is the priority.

  • → You're providing your own screen recordings
  • → Turnaround matters more than extras
  • → You don't need voiceover or strategy
Most Popular
Enhanced Performance W — €650

You want a video built to convert — with strategy, voiceover, and the full framework.

  • → You want the Conversion Narrative Framework™
  • → AI voiceover narration included
  • → Best balance of quality and turnaround
Creative Suite W — €1,200

You want the complete listing refresh — video, iOS 27 Header, and a designed screenshot set.

  • → iOS 27 Header asset built to Apple's spec
  • → 10 designed App Store screenshots
  • → Daily updates via Simple Status™ portal

Not sure? Get a free audit — we'll tell you exactly what your preview needs.

Quick question: What does your listing need right now?

Compare all packages and pick what fits your situation.

Essential Launch W
A polished App Store preview built from your recordings, branding, and titles.
€349
≈ $379 · charged in EUR, shown in your currency at checkout
Typically 2–3 daysfrom asset receipt
– / 10
Slots open
  • 30-second App Store preview video
  • Apple-compliant structure and delivery
  • Client-provided recordings and branding
  • Custom motion design and licensed music
  • Single video size delivered, covering modern iPhone devices
  • Video recordings editing, seamless removal of dynamic island and status bar

Conversion Narrative Framework™ and AI voiceover are available in Enhanced Performance W and Creative Suite W.

3 revisions included
Get Started with Essential Launch
Creative Suite W
Our top creative tier — everything in Enhanced Performance, plus the new iOS 27 Header asset and a designed App Store screenshot set.
€1,200
≈ $1,299 · charged in EUR, shown in your currency at checkout
Typically 7–10 daysfrom asset receipt
– / 3
Slots open
  • 30-second App Store preview video
  • Apple-compliant structure and delivery
  • Client-provided recordings and branding
  • Custom motion design and licensed music
  • Delivered in two sizes, covering all modern iPhone and iPad devices
  • Video recordings editing, seamless removal of dynamic island and status bar
  • Conversion Narrative Framework™
  • Optimized messaging strategy
  • Premium AI voiceover narration
  • Delivery of Compliance and Performance versions
  • iOS 27 Header asset — built to Apple's iOS 27 Header specification
  • Design of a set of 10 screenshots for your App Store listing
  • Animation of UI Figma files
  • Simple Status™ client portal with daily updatesA private project link where you see progress every day without chasing emails
3 revisions included
Get Started with Creative Suite

Prices in EUR. Stripe converts to your local currency at checkout.

Every video is built to pass Apple review on first submission.
We offer up to 3 revisions on every package.
Not sure if it's right for your app? The free audit answers that — at no cost.

Quick Feature Comparison

Feature Essential Launch W Enhanced Performance W Creative Suite W
Price €349 €650 €1,200
Turnaround 2-3 days 3-5 days 7-10 days
Your recordings ✓ ✓ ✓
iOS 27 Header + 10-screenshot set — — ✓
Conversion Narrative Framework™ — ✓ ✓
AI Voiceover — ✓ ✓
Revisions included 3 3 3
Simple Status™ Portal — — ✓
Best for Budget friendly Optimized conversion Full set of creative assets
Available Add-ons
App Store Screenshot Set (10) + iOS 27 Header
Google Play Screenshot Set (8) + Feature Graphic
Custom Promo Video (up to 45s)
Google Play Version of Your Preview Video
Alternate Hook Version (for A/B Testing)
Digital Product · The Conversion Narrative Blueprint
Not Ready For Production?
Your Preview, Planned In The Next Minute.
  • 3 hook directions, written for your app
  • The full 30-second script, scene by scene
  • Recording list: what to capture, and how
  • Apple compliance, applied to your category
  • The buyer diagnosis behind every choice
  • Permanent link, live for a year
Built by our software on the same Conversion Narrative Framework™ behind every video above, and 12 years of production work. No human interpretation, delivered as is. That is what makes €39 possible.
See everything inside, full sample included →
€39 one-time
No account. No subscription. Generated from your real listing.
We verify your listing before checkout. A broken link can never be charged.
The full €39 comes off Enhanced Performance W if you upgrade within 30 days.
Questions after delivery? Reply to your receipt, a human answers.

Delivered instantly, so all sales are final. Prices exclude VAT where applicable. Production packages above remain the done-for-you option.

FAQs

Frequently Asked
Questions

Yes. Every App Store preview is built to comply with Apple's strict review guidelines — correct format, length, content rules, and delivery specs — giving each project the strongest possible chance of approval on the first submission.
Not directly. Apple App Store previews and Google Play videos use different formats and allow different creative approaches. Apple previews are more restrictive, while Google Play allows more visual flexibility. We offer a separate Google Play promo video as an add-on to any package.
Essential Launch W is delivered in a single video size covering modern iPhone devices. Enhanced Performance W and Creative Suite W are delivered in two sizes, covering all modern iPhone and iPad devices. Separate recordings from each relevant device size are required.
The same assets as Enhanced Performance W — your screen recordings and brand assets — plus your App Store listing details (app name, subtitle, and key selling points) so we can design the iOS 27 Header asset and the set of 10 App Store screenshots on-brand.
Typically 2–3 days (Essential Launch W), 3–5 days (Enhanced Performance W), or 7–10 days (Creative Suite W) from asset receipt. Rush delivery available on request — mention your deadline in the contact form and we'll confirm availability.
Yes. Screenshot design is available as an add-on to any package or as a standalone order. We design for both the App Store and Google Play, including all required sizes and on-brand caption overlays that clearly communicate your app's value.
Yes. The Conversion Narrative Blueprint (€39) is built for exactly that: an automated, listing-specific plan with 3 hook directions, a 30-second script, a recording list, and an Apple compliance checklist you execute yourself. The product page shows a full sample so you know what you are buying. If you upgrade to Enhanced Performance W within 30 days, the full €39 comes off. Our packages remain the done-for-you option: scripts written by our team against your real footage, voiceover, motion design, and delivery in every required size.
We do not offer refunds. What we do offer is a commitment to delivering a video that is built to perform — not just one that looks nice. Every video follows the Conversion Narrative Framework™, which is structured around what actually drives installs, not personal taste. If something isn't working after revisions, we'll dig into why and fix it with that performance lens. Our goal is a video your listing can genuinely compete with — and we stand behind that with up to 3 revision rounds to get it there.
Every video is built to Apple's strict guidelines. We've maintained a 99%+ first-submission approval rate. If a video is rejected, we redo it at no charge until it passes.
No. The +25% lift we reference is an industry average from SplitMetrics and Storemaven. Your actual lift depends on your app category, existing ASO optimization, and how well your preview video resonates with your audience. What we guarantee is that every video follows the Conversion Narrative Framework™, which is designed to maximize conversion likelihood. Pair your video with strong screenshots and description copy for best results.
Yes. Founders and agencies ordering 3+ videos per month typically get volume discounts (10-20% depending on scale). Email [email protected] for a custom quote tailored to your volume.
Get Started

Get a free expert audit of
your App Store listing

Fill out a 10-second form. Within 24 hours we'll send you a personal video breakdown of exactly what your preview needs to convert — no fluff, no pitch, no obligation.

Location
Athens, Greece — serving clients worldwide
Response Time
Usually within a few hours
George Fragkakis
George Fragkakis
Founder, W. App Videos

George Fragkakis spent years creating app videos for founders through marketplace platforms, refining a process shaped by real client demands, platform constraints, and conversion-focused creative. That experience eventually evolved into a standalone brand built to serve founders directly with a more focused, premium, and specialized offer.

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For ASO Agencies

Your clients need preview videos.
Your reputation needs them done right.

You win the ASO contract. We handle the video — scripted, produced, and delivered to Apple's specs under your brand. 345 videos. In production since 2014. Your client never knows we exist.
White-label rates on request.

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First W?

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