App Store Preview Videos · Since 2014

App Store Preview Videos
That Convert Installs

Most app videos lead with features. We lead with the benefit your users care about. Built on the Conversion Narrative Framework™.

+25% avg. conversion lift from a well-executed preview

Apple-compliant. Conversion-focused. Built for indie devs and small app teams.

Specializing in App Store previews since 2014
345 videos delivered · 265 five-star reviews* *265 reviews earned on a gig marketplace platform prior to launching a standalone brand.

What "Conversion-Focused" Actually Means

Feature-Led Approach

"Our app has a budget tracker, expense reports, and real-time notifications."

Lists what your app does. Users scroll past.

Benefit-Led Approach

"Stop wasting money. See where it's going before you run out."

Speaks to the user's pain. They lean in.

That's conversion-focused. Learn how we build videos around this principle.

How We Build Videos
That Actually Convert

Most app videos lead with features. Features don't convert. What converts is a viewer recognizing their own problem and seeing your app as the obvious fix. Every video we produce is built on a four-part structure structured around the exact moment a user decides to tap

Conversion = Hook + User Benefits + Future Positive State + CTA
Step 1 of 4
Hook
"Why should I care?"
The first three seconds decide everything. Speak to the frustration your user already feels — make them recognize themselves before you mention your app.
Click any term above to explore

ⓘ  Learn how the Conversion Narrative Framework™ works — included in the Performance W and Premium W packages.

Conversion =
Hook
Step 1 of 4
Hook
"Why should I care?"
The first three seconds decide everything. Speak to the frustration your user already feels — make them recognize themselves before you mention your app.
Formula Complete

Learn how the Conversion Narrative Framework™ works — included in the Performance W and Premium W packages.

average
+25%
App Store conversion lift from a well-executed preview video
first-submission
99%+
Apple App Store approval rate — every video built to pass review on the first attempt
W. App Videos, 2014–2026 (345 videos delivered)
up to
26.4%
Average App Store page-view-to-install conversion rate — the number your new preview needs to beat
up to
Users who watched a preview video were twice as likely to install

LET'S GET YOUR APP ITS FIRST W

Claim Your Free Video Audit

Real Samples.
Real Results.

These are actual videos we produced for app founders. What you see below is exactly the type of work you can expect from us: conversion-focused, Apple-compliant, and ready to ship.

What You'll Get

App Store preview videos designed for your package tier. Here's a sample from each.

Essentials W

Productivity App

Built to drive more product views

Performance W Most Popular

Health & Fitness App

Designed to increase user interest

Premium W

Finance App

Built for first-pass approval

Curious to see more? Browse all samples by category below.

What Founders
Are Saying

"Fantastic work! George is my #1 resource for app previews now :)"

K
Kriss
Founder, Waterminder
✓ Video approved by Apple on first submission

"This is the third video George has done for us and as always it is fantastic. He is quick, a great communicator, and delivers exactly what we need."

N
Nic
Founder, iLearn
✓ 3rd repeat order — video approved by Apple on first submission

"I've been working with George over the last few years. As always, his work is top notch, delivered promptly, and exactly what I needed."

G
Glenn
Founder, SnapMyEats
✓ Multi-year repeat client — every video approved on first submission

"I had a great experience with George. Very professional. Kept me informed. Delivered on time (even faster than promised)."

M
Mcrooney
Founder, AccountManager
✓ Video approved by Apple on first submission

Know your return before you spend.

Two numbers. See exactly what a preview video adds to your app's annual revenue.

App Store Connect → Metrics → Downloads
Total MRR ÷ total active users
Assumes +25% conversion lift (industry average)  ·  Performance W package at $750
Year-One Revenue Upside
$60,000
from a one-time $750 investment
4d
to recover your investment every install after that is pure upside
See Your Full ROI Breakdown

Simple Pricing.
Clear Deliverables.

Choose the package that matches your needs. No hidden fees, no scope creep. Add-ons available à la carte.

Essentials W — $500

You have recordings ready and want a polished video fast. Budget is the priority.

  • → You're providing your own screen recordings
  • → Turnaround matters more than extras
  • → You don't need voiceover or strategy
Most Popular
Performance W — $750

You want a video built to convert — with strategy, voiceover, and the full framework.

  • → You want the Conversion Narrative Framework™
  • → AI voiceover narration included
  • → Best balance of quality and turnaround
Premium W — $1,000

You want hands-off production. We record everything — you just share your app.

  • → You don't have screen recordings ready
  • → Our team handles all app footage
  • → Daily updates via Simple Status™ portal

Not sure? Get a free audit — we'll tell you exactly what your preview needs.

Quick question: What's your situation right now?

Compare all packages and pick what fits your situation.

Essentials W
A polished App Store preview built from your recordings, branding, and titles.
$500
Typically 2–3 daysfrom asset receipt
/ 10
Slots open
  • 30-second App Store preview video
  • Apple-compliant structure and delivery
  • Client-provided recordings and branding
  • Custom motion design and licensed music
  • All required Apple sizes (6.9″, 6.5″, 5.5″)
  • Video recordings editing, seamless removal of dynamic island and status bar

Conversion Narrative Framework™, AI voiceover, and fully managed production are available in Performance W and Premium W.

3 revisions included
Get Started with Essentials
Premium W
Fully managed production — our team records the app footage so you don't have to.
$1,000
Typically 4–7 daysfrom asset receipt
/ 3
Slots open
  • 30-second App Store preview video
  • Apple-compliant structure and delivery
  • Client-provided recordings and branding
  • Custom motion design and licensed music
  • All required Apple sizes (6.9″, 6.5″, 5.5″, 13″)
  • Video recordings editing, seamless removal of dynamic island and status bar
  • Conversion Narrative Framework™
  • Optimized messaging strategy
  • Premium AI voiceover narration
  • Delivery of Compliance and Performance versions
  • Fully managed production
  • App footage recorded by our team
  • Best user flows selected by our team
  • Animation of UI Figma files
  • Simple Status™ client portal with daily updatesA private project link where you see progress every day without chasing emails
3 revisions included
Get Started with Premium

Local currency is shown at checkout where supported.

Not sure which package? Book a quick call

Every video is built to pass Apple review on first submission.
We offer up to 3 revisions on every package.
Not sure if it's right for your app? The free audit answers that — at no cost.

Quick Feature Comparison

Feature Essentials W Performance W Premium W
Price $500 $750 $1,000
Turnaround 2-3 days 3-5 days 4-7 days
Your recordings We record
Conversion Narrative Framework™
AI Voiceover
Revisions included 3 3 3
Simple Status™ Portal
Best for Budget first Conversion first Hands-off

Frequently Asked
Questions

Yes. Every App Store preview is built to comply with Apple's strict review guidelines — correct format, length, content rules, and delivery specs — giving each project the strongest possible chance of approval on the first submission.
Not directly. Apple App Store previews and Google Play videos use different formats and allow different creative approaches. Apple previews are more restrictive, while Google Play allows more visual flexibility. We offer a separate Google Play promo video as an add-on to any package.
All three supported Apple App Preview sizes: 6.9″, 6.5″, and 5.5″. To deliver all three sizes, separate recordings from each relevant iOS device size are required — or our team handles this for you on the Premium W package.
Please share the app link before ordering so recording feasibility can be confirmed. This package is designed for projects where app footage will be captured and managed entirely by our team — no recordings needed from your side.

There are some limitations as to what kind of apps our team can video screen record, so please message us to ensure we can help. If the app is a paid one a promo code must be provided. (TestFlight is also supported) If features are locked behind in-app purchases/subscription, credentials to a fully functional admin/demo account must be provided by you.
Typically 2–3 days (Essentials W), 3–5 days (Performance W), or 4–7 days (Premium W) from asset receipt. Rush delivery available on request — mention your deadline in the contact form and we'll confirm availability.
Yes. Screenshot design is available as an add-on to any package or as a standalone order. We design for both the App Store and Google Play, including all required sizes and on-brand caption overlays that clearly communicate your app's value.
We do not offer refunds. What we do offer is a commitment to delivering a video that is built to perform — not just one that looks nice. Every video follows the Conversion Narrative Framework™, which is structured around what actually drives installs, not personal taste. If something isn't working after revisions, we'll dig into why and fix it with that performance lens. Our goal is a video your listing can genuinely compete with — and we stand behind that with up to 3 revision rounds to get it there.
Every video is built to Apple's strict guidelines. We've maintained a 99%+ first-submission approval rate. If a video is rejected, we redo it at no charge until it passes.
No. The +25% lift we reference is an industry average from SplitMetrics and Storemaven. Your actual lift depends on your app category, existing ASO optimization, and how well your preview video resonates with your audience. What we guarantee is that every video follows the Conversion Narrative Framework™, which is designed to maximize conversion likelihood. Pair your video with strong screenshots and description copy for best results.
Yes. Founders and agencies ordering 3+ videos per month typically get volume discounts (10-20% depending on scale). Email hello@appvideos.co for a custom quote tailored to your volume.

Get a free expert audit of
your App Store listing

Fill out a 10-second form. Within 24 hours we'll send you a personal video breakdown of exactly what your preview needs to convert — no fluff, no pitch, no obligation.

Location
Athens, Greece — serving clients worldwide
Response Time
Usually within a few hours
George Fragkakis
George Fragkakis
Founder, W. App Videos

George Fragkakis spent years creating app videos for founders through marketplace platforms, refining a process shaped by real client demands, platform constraints, and conversion-focused creative. That experience eventually evolved into a standalone brand built to serve founders directly with a more focused, premium, and specialized offer.

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For ASO Agencies

Your clients need preview videos.
Your reputation needs them done right.

You win the ASO contract. We handle the video — scripted, produced, and delivered to Apple's specs under your brand. 345 videos. In production since 2014. Your client never knows we exist.
White-label rates on request.

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Ready for Your
First W?

Your App Store listing is losing installs every day it doesn't have a conversion-focused preview video.

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