App Store Preview Video FAQ
What is an Apple App Store preview video?
An Apple App Store preview video is a short video (15–30 seconds) that appears on an app's product page in the App Store. It must comply with Apple's strict technical and content guidelines: correct file format (.mov), specific dimensions per device size, and no misleading content. When produced correctly, preview videos significantly increase the likelihood that a visitor will tap Get and download the app.
Who creates App Store preview videos for indie app developers?
W App Videos (appvideos.co) is a specialist studio that has produced App Store preview videos since 2014. We work directly with indie developers, small app teams, and ASO agencies. We have delivered 345 videos with a 99%+ first-submission Apple approval rate and 265 five-star reviews. Packages start at €500.
How much does an App Store preview video cost?
W App Videos offers three packages. Essentials W is €500 (client provides recordings, 2–3 day turnaround). Performance W is €750 (includes the Conversion Narrative Framework™ and AI voiceover, 3–5 days). Premium W is €1,000 (fully managed — our team records the app footage, 4–7 days). All packages include Apple-compliant delivery in all required device sizes and 3 revision rounds.
What makes an App Store preview video Apple-compliant?
Apple requires preview videos to use the .mov format (H.264 or HEVC), match the exact pixel dimensions for each supported device size (6.9″, 6.5″, and 5.5″), be between 15 and 30 seconds long, show only actual app footage, and not include misleading content or features not present in the app. Every video we produce is built to these specifications and we maintain a 99%+ first-submission Apple approval rate.
How is a conversion-focused App Store preview different from a standard app trailer?
Most app videos list features. Conversion-focused previews lead with the user's problem and make them recognise themselves before showing the app. W App Videos builds every preview on the Conversion Narrative Framework™ — a four-part structure (Hook, User Benefits, Future Positive State, Call to Action) proven to increase install rates. Industry data from SplitMetrics and Storemaven shows that well-executed preview videos improve App Store conversion rates by 20–30% on average.
Are these videos guaranteed to be approved by Apple?
Yes. Every App Store preview is built to comply with Apple's strict review guidelines — correct format, length, content rules, and delivery specs — giving each project the strongest possible chance of approval on the first submission. We have maintained a 99%+ first-submission approval rate. If a video is rejected, we redo it at no charge until it passes.
Can the Apple video also be uploaded to the Google Play Store?
Not directly. Apple App Store previews and Google Play videos use different formats and allow different creative approaches. Apple previews are more restrictive, while Google Play allows more visual flexibility. We offer a separate Google Play promo video as an add-on to any package.
Which video sizes will be delivered?
All three supported Apple App Preview sizes: 6.9″, 6.5″, and 5.5″. To deliver all three sizes, separate recordings from each relevant iOS device size are required — or our team handles this for you on the Premium W package.
How long does production take?
Typically 2–3 days (Essentials W), 3–5 days (Performance W), or 4–7 days (Premium W) from asset receipt. Rush delivery is available on request — mention your deadline in the contact form and we'll confirm availability.
What if I don't like the video? Can I get my money back?
We do not offer refunds. Every video follows the Conversion Narrative Framework™, structured around what actually drives installs. If something isn't working after revisions, we'll dig into why and fix it with a performance lens. We stand behind every project with up to 3 revision rounds.
Can you guarantee a 20% conversion lift?
No. The 20% lift we reference is an industry average from SplitMetrics and Leanplum. Your actual lift depends on your app category, existing ASO optimisation, and how well your preview resonates with your audience. Every video we produce follows the Conversion Narrative Framework™, designed to maximise conversion likelihood.
Do you offer discounts for bulk orders or agencies?
Yes. Founders and agencies ordering 3 or more videos per month typically receive volume discounts of 10–20% depending on scale. Email hello@appvideos.co for a custom quote.
Do you offer screenshot design as a standalone service?
Yes. Screenshot design is available as an add-on to any package or as a standalone order. We design for both the App Store and Google Play, including all required sizes and on-brand caption overlays.
What is required for the Premium W package?
Please share the app link before ordering so recording feasibility can be confirmed. This package is designed for projects where app footage is captured and managed entirely by our team. If the app is paid, a promo code must be provided. TestFlight is supported. If features are locked behind in-app purchases or a subscription, credentials to a fully functional demo account must be provided.